What do you do when advertising is broken? Create NIBE.

Under Armour did so well here I had to create a buzzword acronym for them. NIBE – Nonintrusive Immersive Brand Experiences. As we become more advertising apathetic brands are forced to find new and innovative ways to connect with their community. Some do this badly by either shouting louder, or louder in more places. Others […]

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But is it art? How print publishing will survive.

I started my career in print media. Books, magazines and newspapers fascinated me, for within them lay endless knowledge, experiences and adventures for my young mind. As a young teen I was lucky enough to find a copy of a Men’s Health magazine, where in her article a young writer described something called the female […]

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